PlayStation Hyperpop Collection with Imaginary Forces

Brand Campaign for Sony Interactive Entertainment

I had the pleasure to work on this campaign as part of the design team led by CD Rob Slychuk at Imaginary Forces. My role involved deep graphic exploration with multiple layers of 2D and 3D.

From the IF team:

"We partnered with Sony PlayStation to define a bold visual strategy for the HyperPop DualSense release—designing and animating the launch spot and key art around color, light, and material-driven storytelling to showcase a new lineup of controller covers"

 

 

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Credits

creative director: rob slychuk
art director: ash thorp
designers: ilya tselyutin, fernando lazzari, christoph gabathuler
key art designer: ana criado
designers/animators: charlie proctor, brandon savoy, nick woythaler, kerim camdzic
senior producer: nicky maser
associate producer: megan catoe
executive producer: renée robson

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Contact

General inquiries
fernando@popscience.tv


Fernando Lazzari, Director
lazzarifer@gmail.com

 

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