Ponies Main Title with Imaginary Forces

Title sequence for Peacock

I had a great time working on the new main title for Ponies as part of a great team at Imaginary Forces - my role in this amazing project was to setup and block the overall camera movement together with building the main layout in 3D space. Shoutout to CD Ronnie Koff, art director Kathy Liang and all the talented people that were a part of this.

From Imaginary Forces:

"
Ponies explores a world defined by contradiction—where glossy surfaces mask systems of control, and cultural identity is shaped by both desire and secrecy. Through a single, continuous camera descent into hidden compartments, redacted documents, and everyday objects, the sequence visualizes the collision of Western consumerism and Soviet-era espionage, setting the tone for the series.

We crafted a visually packed, one-shot experience that distills the show’s core thematic tension into a cohesive visual language. The creative challenge was to express the ideological clash between pervasive Western consumer culture and the rigid, secretive world of Soviet tradecraft while maintaining clarity, momentum, and atmosphere within a tight runtime.

Drawing from Cold War iconography, period consumer advertising, and archival espionage materials, the sequence incorporates client-provided props and production design assets to anchor the visuals in the show’s world while reinforcing a bold, cohesive branded identity.

"

Credits

creative director: ronnie koff
art director: kathy liang
designer/animator: fernando lazzari,
charles khoury, christoph gabathuler, jeffrey su
modeler: min shi
editor: lexi gunvaldson
senior producer: nicky maser
associate producer: megan catoe
executive producer: renée robson

Contact

General inquiries
fernando@popscience.tv

Fernando Lazzari, Director
lazzarifer@gmail.com